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December

 

December, 2003 – New High Output

In our continuing effort to drive
excellence to your showroom floor, Dodge is pleased to announce the
availability of a new 5.9L High Output Cummins 325/600 Turbo Diesel with
enhanced performance and 50 state certification on all Dodge Ram Heavy
Duty pickups.

With Best-In-Class Torque, Towing, GCWR and GVWR, the 2004.5 Dodge Ram
Heavy Duty Cummins 325/600 will be the strongest heavy-duty pickup truck
on the market.

Now available in all 50 states, the Dodge Ram Heavy Duty with the new
Cummins 325/600 Turbo Diesel delivers confidence, dominating the
full-size diesel pickup market with 600 lb.-ft of torque and the ability
to tow 16,400 lbs.

The strongest and most powerful heavy-duty pickup available with 325
horsepower and 325/600 lb.-ft of torque, the new Dodge Ram Heavy Duty
Cummins 325/600 overpowers the competition. Just take a look at these
facts?

– Delivers a 40 lb.-ft torque advantage over Ford Powerstroke and 80
lb.-ft of torque advantage over Chevy Duramax

– Almost 3,000 lb. towing advantage over Ford F350 Powerstroke and 500
lb. advantage versus the Chevy 3500 Duramax

– Delivers peak horsepower and torque earlier than either Chevy Duramax
and Ford Powerstroke

– Delivers 25 more horsepower than Chevy Duramax

– Quietest Cummins diesel ever produced

– Cold Start Capability, allows the turbo diesel to start in -20F
without an engine block heater

– Best Heavy Duty diesel rating in the JD Power 2003 Initial Quality
Survey, surpassing Chevy Duramax and Ford Powerstroke

The MSRP for the new 5.9L HO Turbo Diesel will be $5,360, a $135 MSRP
increase for these engine improvements. Price protection will only be
applied to unscheduled sold orders.

December order input is now open with production commencing in early
January 2004. Dealers are requested to select ETH sales code. Remaining
unscheduled orders will be converted to the new diesel by December 5th
unless otherwise cancelled. The Standard Output diesel (ETC) will be
discontinued.

To showcase the strongest truck in the market, we have planned a new
television and print ad highlighting Ram Heavy Duty with the new Cummins
325/600. In addition, the Ram catalog will be reprinted featuring a new
spread on the Cummins 325/600. Websites and training material will also
be updated.

With the release of the new Cummins 325/600, the Ram brand of pickups
now claims the fastest production pickup Ram (SRT-10), strongest
heavy-duty pickup (Ram 2500/3500 with Cummins 325/600), and the most
powerful, mass-produced light-duty pickup (Ram 1500 with Hemi).

Power to get the job done!

Darryl Jackson
Vice President, Dodge Marketing
 

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