Bronco Brand Teams Up with Respected 4×4 Companies to Expand Aftermarket Parts and Accessory Options for Customers
Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs
- RTR Vehicles, ARB 4×4 Accessories and 4 Wheel Parts are working with Bronco team to develop and market a wide range of Bronco and Bronco Sport-specific aftermarket components, including suspension, drivetrain, custom wheels, body parts and off-road gear
- Four custom Bronco and Bronco Sport SUVs featuring parts from the aftermarket companies are on display at the Easter Safari event, along with several other Bronco and Bronco Sport concepts – giving enthusiasts their first up-close look at the all-new lineup
MOAB, Utah– Bronco®, the all-new outdoor brand of all-4×4 Built Wild™ vehicles from Ford, is collaborating with three of the leading off-road aftermarket companies to expand the growth of parts and accessories for customers to personalize their Bronco and Bronco Sport rugged SUVs.
Ford and the off-road aftermarket companies are collaborating on a range of performance parts beyond the current catalog of Ford-approved accessories for Bronco and Bronco Sport. Additional offerings include suspension and lift kits, custom wheels and body components, performance driveline parts, plus an extensive list of camping and off-road accessories such as tents, racks, storage solutions and lighting.
“Off-road enthusiasts crave accessories to create their ultimate off-road machines, so we’re accelerating the development of Bronco-specific offerings by working directly with three of the leading suppliers in the 4×4 arena to further build out our list of off-road parts and accessories available this summer,” said Jeff Seaman, Ford icons regional product line manager.
SUVs as individual as you are
As more aftermarket companies come online, that number will grow, especially with many builders leveraging the modular design of Bronco two- and four-door SUVs – where doors, roofs, fenders, grilles and more can be easily replaced in pursuit of ultimate personalization.
Custom builds showcase a world of possibilities
At the Easter Safari event in Moab, Utah, off-road enthusiasts can drive various trails and see the all-new 2021 Bronco and Bronco Sport rugged SUVs in person, along with the unveiling of several new custom builds by Ford and aftermarket suppliers.
Inside, rugged off-road accessories that optimize space and make for secure stowage include a DC Safety rear cargo organizer plus roadside assistance and first-aid kit, a Tufty MOLLE straps and security drawer below, along with a Console Vault center console.
Custom Bronco four-door SUV by RTR Vehicles
“Ford absolutely knocked it out of the park with its all-new Bronco SUVs, so we’re pouring our passion into blending our unique experience with Ford Performance and King of the Hammers racing to create our best possible turnkey vehicle packages and performance off-road parts,” said Gittin Jr., RTR president. “RTR products are designed to turn heads and engineered to take off-road enthusiasts to their favorite destinations and beyond.”
Custom Bronco SUV by ARB 4×4 Accessories
“These accessories represent years of design and engineering collaboration with the Ford team to build parts driven by the Bronco SUV off-road heritage and styling,” said Doug Pettis, president, ARB USA. “This design represents a practical yet capable vehicle that improves performance and enhances comfort off-road.”
Custom Bronco by 4 Wheel Parts
“To date, we’ve already added more than 30 new 4 Wheel Parts brand products that take advantage of the Bronco modular design,” said Kathryn Reinhardt, senior marketing manager, 4 Wheel Parts. “We expect that list to grow as we aim to give our customers innovative products for every type of off-road lifestyle.”
All-new 2021 Bronco two- and four-door SUVs arrive this summer. To learn more about Bronco and Bronco Sport, please visit Ford.com/Bronco.